Your brand is not just your logo, it’s a story that is always being told. Your brand is what people say about you when you are not in the room. It’s the space you occupy in someone’s mind.
Your logo is the face of your company, whilst it is important it is only part of your overall brand.
People often forget that. They think the logo is the most important thing, but there is so much more to your brand than your logo. There is your colour palette, your tone of voice, your authority, your font, your images, your values, your customer service experience and much, much more.
We really thrive on creating effective solutions which talk to the people you need to communicate with – your customers. Through extensive research and exploration, we create brands that fit perfectly for a particular business.
We work with our clients to really get into the story behind them and their business. So, what is your story, has that been translated into your branding?
Just why is a brand so important?
Your brand can help you to establish trust with your customers. People are more likely to do business with a brand they trust. Would you rather buy own brand cola, or Coca-Cola? The Coca-Cola brand is one of the most established and famous brands, and you will inherently have a trust with that brand, making you more likely to buy it.
Your brand can create a strong team and community around your business. Your employees and staff will have guidance on the journey of your business when a strong brand has values that the company live by. Your customers will become your brand champions, raving fans who tell others about how great you are.
But sometimes, you might need to consider a rebrand. Design is everchanging, and some design trends become dated. There are new competitors in your field with better branding. You’re taking the brand in a new direction, and need a fresh new look. But having a rebrand doesn’t necessarily mean completely changing who you are.
Things to consider when rebranding.
Decide which areas of the brand need a refresh. It could be as simple as the colours. Or it could be more complex like the core values. But don’t change something that works. A rebrand doesn’t need to be a full rebrand; just a tweak.
Think about the future of this rebrand. You want your rebrand to last a long time, you don’t want to be rebranding in a few short years. This might put out the message that you’re unsure as a business and could damage the reputation and trust the existing brand has. Test out the potential new look on trusted customers and colleagues. Listen to their feedback, if it’s relevant, act upon it. You don’t want to spend time and money rebranding, only for it to fall flat when you come to launch, like when GAP rebranded from their iconic logo in 2010 to much internet criticism.
If you would like help with your branding, whether it’s a new brand, or breathing new life into your existing brand, call us on 01422 375034 we’ve always got the kettle on…..